Mon Chéri was launched in 1956 and marks the beginning of Ferrero history in the world of boxed chocolates. Since its launch Mon Chéri has been a great success for many reasons: first of all the recipe, that unites ingredients with very strong “personalities” – dark chocolate, liqueur, cherry – in a unique combination which is intense and harmonious at the same time. Then the choice of colour: red, that conveys the intense sensations that Mon Chéri offers. And finally, the name: “Mon Chéri”, that xpresses the tender feelings of whoever gives or receives Mon Chéri. Mon Chéri is all of this and much more… For everyone’s pleasure!